Around this time four years ago, I was all about reading blogs. I always loved “meeting people” through their writings and photos. I found the articles more interesting than that of a magazine. At that time I became inspired to start my own. I figured it would be a great way to express my thoughts and feelings on the subject of lifestyle, beauty and all things fashion, and I could do it my way. Fast forward to now and BB is now on its way to being 4 years old this coming New Year’s Day. But don’t let the dreamy story fool you. It took a lot of work to get it together.
I have talked to several people about their endeavors to start a blog in various areas. All conversations are positive, but I try to help them understand the realistic parts about it. Sure you can “throw together” a quick web blog page and have at it, but truth be told you have to give people a reason to want to stay and come back to visit. This task in itself is hard work.
Today I’m going to share with you 4 practical tips I usually advise people on when they say they are truly ready to start blogging.
Identify your Niche
Are you an expert traveler and are able to find deals for the low or are you an undiscovered chef that can make delicious recipes for diabetics? Identify a market that isn’t already saturated and that can make you stand out. No matter what that thing is that makes you tick, make sure this is where your passion is with a twist.
After designing, photo work, and developing an editorial calendar, keeping up a up blog can be pretty tedious. The last thing you want to have to hunt for is inspiration on what to write about. This is why many people stop blogging. It’s very easy to get bored and discouraged to keep it up. Set your stage up to write about things you absolutely love talking about and sharing.
Identify your “Why”
One of the first things I try to find out is why someone wants to start a blog. Identifying what your purpose is key. There are hundreds of thousands of bloggers in the world, but what do you want to say that will make people want to read what you have to say? Are you a tremendous photographer and storyteller? Are you able to lay out your blog in a pretty way that evokes action and emotion? What great content can you share that will make others want to share as well?
Plan. Plan. Plan.
I don’t say this lightly. It took me 3 months to plan Blushing Black and even then, I didn’t feel I was 100% ready. Also, let me be clear: when I say “plan” I mean everything from look of the blog down to the types of content you want to share to who you expect to read this content in the first place. And don’t forget measure to see how well you’re growing, reaching, and making an impact.
Understandably a lot of it is trial and error, so you won’t have every single solitary detail worked out. However, it’s important to have yourself together. You don’t realize you’re building your brand. What do you want people to see, do or click when they visit your site? If you figure this out early, you won’t find yourself keeping your post relevant to your audience.
Execute…& Do it Well
Gaining followers and traffic can be a slow, organic process, but that’s how you build quality. Post often and connect with other bloggers alike. Connect with others on social media. Share your brand with others and invite them to read! Don’t be discouraged. It will take work, but don’t underestimate where all of your hard work can lead if you believe in your brand.
My site is still evolving and I have more goals and things I want to accomplish, but it has flourished into something bigger than I would have ever imagined. Just continue to believe in yourself and make it happen!